Director, Celebrity Liaison

May 26, 2026

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Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment.

AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin .

The Director, Celebrity Liaison manages and facilitates interactions between celebrities and their publicists with AARP by connecting celebrities with opportunities that align with their interests and AARP organizational goals.

Serve as adviser and thought partner to the publications, channels, and other relevant leadership on booking appropriate talent that will drive member engagement and interest. Ensure consistent execution, quality, and alignment with AARP’s editorial and content priorities.

Responsibilities

Advise internal stakeholders on talent and entertainment trends by monitoring celebrity activity, film, television and other projects throughout the entertainment industry to suggest timely and appropriate celebrities/projects for coverage and usage on AARP’s platforms and related projects.
Identify and book talent for magazine covers, feature articles, organizational events, and manage all aspects of each project, in-person, virtual and asynchronous. Coordinate all celebrity outreach throughout AARP to capture celebrity reach outs, avoid duplication, and maximize usage across content, channels and departments.
Provide additional celebrity/entertainment content ideas for online, magazine, and AARP Studio editors, while working closely with them to ensure the best art and editing as each project unfolds, and create, review and provide content and/or edit notes for final product.
Manage and oversee all details involved with identifying celebrities, booking and contracting, and relevant logistics needed to ensure successful participation for all enterprise initiatives.

Qualifications

Bachelor’s degree in Communications, Public Relations, Media, Entertainment, or a related field; equivalent experience considered. Minimum 8+ years of experience working directly with celebrities, publicists, talent agents, or in talent relations within media, entertainment, or a nonprofit environment.
Proven knowledge of the entertainment industry, including trends in film, television, streaming, and celebrity culture, with the ability to assess and recommend talent that aligns with brand identity and goals; Keen sense of discretion and professionalism in working with high-profile individuals and handling sensitive or confidential information.
Proven experience booking and coordinating talent for editorial, event, and multimedia projects, including securing contracts and managing logistics (travel, scheduling, permissions, etc.).
Demonstrated people management experience, including leading, coaching, developing staff, and overseeing performance and outcomes.
Excellent communication and relationship-building skills, with a demonstrated ability to maintain and grow a network of industry contacts, including publicists, agents, managers, and talent.
Creative editorial sensibility with experience contributing to content development and understanding of storytelling, audience engagement, and editorial production timelines.
Project management skills, with the ability to lead multiple initiatives simultaneously, adapt to shifting priorities, and collaborate across departments in a fast-paced environment.
Familiarity with contracts, licensing, and usage rights as they pertain to celebrity participation in branded or editorial content.

AARP will not sponsor an employment visa for this position at this time. Additional Requirements

Regular and reliable job attendance
Effective verbal and written communication skills
Exhibit respect and understanding of others to maintain professional relationships
Independent judgement in evaluation options to make sound decisions
Home office environment with the ability to work effectively surrounded by moderate home environment noise

Compensation And Benefits AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays,

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