----> Email a 3-5 minute video , your resume and a link to your portfolio to autumn@thelatchlink.com (Portfolio is required. Include any organic/paid ad static design samples you have.) Please include the word " WOW" in your email subject headline.
((Submissions without this will not be considered.)) <----

In your 3-5 minute video briefly tell us why you think you would be a good fit for the marketing assistant role.

Marketing Assistant

Company: The LatchLink Employment Type: W-2, Part-Time Full-Time Track (under 35 hours per week, with a path to full-time) Compensation: $18 to $20 hour, based on experience Location: Fully remote, US-based. Not currently hiring in California or New York. Reports to: Director of Marketing

About Us

The LatchLink exists to make lactation care radically accessible for modern moms. We provide fast, insurance-covered video consultations with International Board Certified Lactation Consultants (IBCLCs), often same-day, so moms can get help when they actually need it. We accept Aetna, Anthem, Blue Cross Blue Shield, and Cigna, and we handle the insurance side entirely behind the scenes.

We're a remote, mission-driven company growing fast. We run lean, move quickly, and use AI tools (Claude, ChatGPT, Perplexity, NotebookLM) as a core part of how we work. Our marketing stack lives across WordPress, Canva, Meta Ads Manager, Google Workspace, Slack, and a growing library of internal AI workflows. Our voice is calm, confident, judgment-free, and decisive. We don't moralize about feeding choices. The mom is always the boss.

Role Mission

This role exists because the marketing function at The LatchLink is doing the work of three people through one in-house lead. Comments are going unanswered. Blogs aren't shipping. Daily story posting is inconsistent. Canva work is eating hours that should go to strategy. We need a sharp, AI-fluent assistant who can take the execution layer off the Director of Marketing's plate so brand growth can actually scale. The right hire will become the operating arm of our marketing function: shipping content, responding to our community, and producing on-brand graphics that move the business forward.

Who We Are Looking For

You're scrappy, fast, and detail-obsessed. You don't need to be told twice. You probably:

• Have a strong eye for design and a portfolio that proves it.
• Already use AI tools daily and have opinions about which one is best for what job.
• Write cleanly and instinctively pick up on brand voice without being walked through it line by line.
• Love checking things off a list and shipping work that's actually done, not 80% done.
• Care about maternal health, women's health, or healthcare in general (we hope, but we don't require it).

You're probably not the right fit if you need heavy day-to-day direction, you've never built anything in Canva, or you treat AI as a novelty rather than a tool you already use to move faster.

Responsibilities & Expectations

This role works directly under the Director of Marketing and supports the broader marketing function at The LatchLink.

Social Media Community Management

• Monitor and respond to comments on Instagram, TikTok, and YouTube within one hour during business hours.
• Use the response guidebook and internal AI assistant to draft replies and double-check tone before posting.
• Escalate sensitive comments (clinical questions, complaints, anything outside the playbook) to the Director of Marketing or CEO.
• Internalize the Brand Voice Guide quickly so most replies can be sent without escalation.

Content & Blog Production

• Publish two SEO and GEO-optimized blog posts per week to WordPress, heavily assisted by AI.
• Use approved internal prompt libraries and brand resources to keep voice and accuracy consistent.
• Format posts cleanly inside WordPress: headings, images, alt text, internal links, meta description.
• Flag topic gaps and content ideas to the Director of Marketing.

Graphic Design

• Build static graphics in Canva for organic social, paid ads, blog headers, Pinterest pins, and marketing campaigns based on creative briefs from the Director of Marketing.
• Design Pinterest pins that drive traffic back to LatchLink blog posts. Maintain a consistent visual identity across the Pinterest feed.
• Maintain and organize the brand asset library so anyone on the team can find what they need.
• Iterate quickly. Most projects are turn-around in 24 to 48 hours.

Email Marketing

• Build and ship one customer-facing marketing email per week (newsletter, content roundup, campaign push, or promo) using approved templates and the brand voice.
• Draft subject lines and preview text optimized for open rate.
• Coordinate timing with blog and social content so the weekly email reinforces what's happening across channels.
• Track basic email performance (open rate, click rate, unsubscribes) and surface insights to the Director of Marketing.

Instagram Stories

• Post daily Instagram stories using static graphics or video assets dropped into a shared Google Drive folder by the CEO.
• Add captions, stickers, polls, and calls to action that match the brand voice and current campaign focus.

Misc Work:

• Cut short-form video (Reels, TikToks) from podcast episodes and other long-form assets when bandwidth allows.

Required Experience & Skills Must Have (Non-Negotiable)

• Demonstrated proficiency in Canva or a comparable design platform. A portfolio link is required to apply.
• Direct experience using AI tools (Claude, ChatGPT, Perplexity, NotebookLM, or similar) to produce real work, not just experiments.
• WordPress experience: comfortable publishing, formatting, and optimizing posts.
• Strong written communication and an instinct for brand voice.
• Reliable self-management in a remote-first environment.
• Comfortable responding publicly to a real community on social media.

Strongly Preferred

• Static design experience for paid ads (Meta or similar). Submit those samples in your portfolio if you have them.
• Pinterest pin design and basic Pinterest growth knowledge.
• Email marketing experience: drafting, sending, and tracking newsletters or campaign emails through a platform like Mailchimp, Klaviyo, ConvertKit, or GoHighLevel.
• Familiarity with SEO and GEO content best practices.
• Short-form video editing experience (CapCut, Premiere Rush, Descript, or similar).
• Healthcare, maternal health, or wellness industry experience.

Nice to Have

• Experience with GoHighLevel (GHL), ManyChat, or Meta Ads Manager.

Key Performance Indicators

Social comment response time

Under 1 hour during business hours, 100% of comments addressed

Blog publishing cadence

2 blogs per week published on schedule to WordPress

Weekly marketing email

1 customer-facing email shipped per week, on schedule and on brand

Instagram story posting

1 story per day, 7 days per week, on brand and on time

Pinterest pin output

Weekly pin volume target set with the Director of Marketing, met or exceeded each month

Static graphic delivery

Weekly volume target set with the Director of Marketing, met or exceeded each month

Brand voice quality

Zero brand voice violations flagged in weekly content review with the Director of Marketing

Workflow ownership

By day 30, fully autonomous across all core responsibilities without daily direction

Benefits & Perks

• Pay range of $15 to $18 per hour, based on experience.
• 401(k) retirement plan through Human Interest with employer match up to 4%, eligible from start of employment and PTO
• Fully remote. Work from anywhere in the US (excluding California and New York at this time). ***Ideal candidates will reside within a reasonable commuting distance of the Sarasota, FL area.
• Direct mentorship from the Director of Marketing and exposure to a fast-growing maternal health brand.
• A clear path to expanded hours, scope, and full benefits eligibility (health, dental, vision) once the role grows to 35+ hours per week.

Bonus Information

This is a newly created role on a marketing team that's currently run by one in-house lead. You'll have meaningful ownership from day one and clear visibility into the business. The LatchLink is mission-driven and growing quickly, which means the right person in this seat has a real path to grow with the company.

Position is W-2, US-based, and remote. We are not currently hiring in California or New York. Applicants must be authorized to work in the United States. We don't sponsor visas at this time. Ideal candidates will reside within a reasonable commuting distance of the Sarasota, FL area.

Next Steps for Applicants

• Email a 3-5 minute video, your resume and a link to your portfolio to autumn@thelatchlink.com (Portfolio is required. Include any organic/paid ad static design samples you have.) Please include the word " WOW" in your email subject headline. Submissions without this will not be considered.
• In your 3-5 minute video briefly tell us why you think you would be a good fit for the marketing assistant role.
• Qualified applicants will be invited to a 20-minute screening call.
• Offer.

To apply email video portfolio and resume to autumn@thelatchlink.com
Please include the word "WOW" in your email subject headline. Submissions without this will not be considered.

The LatchLink is an equal opportunity employer. We hire based on capability, character, and fit with our mission, not on background, identity, or any protected characteristic.

Pay: $18.00 - $20.00 per hour

Benefits:

• 401(k) matching
• Flexible schedule

Work Location: Remote