Social Media Specialist

March 9, 2026

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Position Title: Social Media SpecialistJob Opening Id: 44652Current Location(s): Headquarters# Required: 1Association: Niagara Region Police AssociationSalary: $88,760.07Anticipated Start Date: Immediately Post Date: March 6, 2026Close Date: April 2, 2026 ABOUT USWith over 700 uniformed officers and over 320 civilian professional staff, the Niagara Regional Police Service is one of Ontario’s 10 largest police services. We strive to provide the best police service possible to our communities, and we are always looking for strong and passionate candidates to serve and protect the citizens and visitors of one of the most beautiful regions in Canada. The Niagara Regional Police Service provides a quality work environment with careers in all police disciplines and civilian positions. A career in policing is exciting, rewarding, and challenging. The NRPS takes pride in providing opportunities for personal career development and advancement to our members. The Niagara Regional Police Service is dedicated to serving and protecting residents and visitors within the Regional Municipality of Niagara. In partnership with the community, we shall provide quality policing services, with integrity, diligence and sensitivity. POSITION SUMMARYUnder the direction of the Manager, Corporate Communications, the Social Media Specialist is responsible for executing the Niagara Regional Police Service’s social media strategy. This role involves designing infographics and producing engaging, creative content for the Service’s official social media platforms. The Social Media Specialist supports Corporate Communications in identifying opportunities for community engagement, managing emerging issues, and mitigating reputational risks. Additionally, the Specialist tracks key metrics and routinely evaluates, reports, and shares insights on social media performance and engagement. MAJOR RESPONSIBILITIES<ol><li>Implements the Service's social media strategy by creating engaging content for corporate accounts, including written posts, videos, photos, and messaging. Manages community interactions by responding to messages, inquiries, and comments across platforms.</li><li>Monitors social media activity to identify potential reputational risks and issues, supporting timely crisis communication responses when needed. </li><li>Assists in enforcing the organization’s social media policies, procedures, and processes, ensuring all content aligns with established branding guidelines.</li><li>Operationalizes the Service’s social media strategy and procedures by listening to and responding to engagement. Maintains unified brand voice across the Service’s social media channels. </li><li>Develops creative campaigns and fosters internal and external partnerships to promote the Service’s initiatives and advance the goals of the Corporate Communications team. </li><li>Monitors social media platforms for emerging industry trends and ensures the Service stays current by exploring innovative channels, opportunities, and partnerships, providing recommendations to the Manager.</li><li>Develops reports using key performance metrics to assess campaign effectiveness and audience engagement. Offers insights, recommendations, and strategic advice based on social media performance data.</li><li>Work collaboratively with other members of the Corporate Communications Unit, ensuring consistent messaging both internally and externally. </li><li>Assists in the creation and editing of written, video and photo or other creative content for social media platforms.</li><li>Attend events to produce live content for social media.</li><li>Other related duties as assigned.</li></ol> JOB SPECIFICATIONS (Required Education, Experience, etc.)<ul><li>Minimum two (2) year community college diploma in a related field (e.g., corporate, media or digital communications, marketing, social media) plus a minimum two (2) years relevant pre-job experience in corporate or government social media, or an equivalent combination of education and experience.</li><li>Understanding of Municipal Freedom of Information and Protection of Privacy Act, the Youth Criminal Justice Act, Criminal Code of Canada, and the Police Services Act as it pertains to the release of information. </li><li>Demonstrated ability to work with social media platforms and management tools, website management, Adobe Creative Cloud, MS Office software (Outlook, Excel, Word, PowerPoint), and Adobe Suite (Adobe Premier, Adobe Photoshop).</li><li>Strong communication skills (both verbal and written) and demonstrated ability to create engaging and innovative content.</li><li>Proven ability to maintain a high level of confidentiality.</li><li>Ability to work well under pressure, multi-task, and function effectively in a high-volume workplace with tight deadlines.</li><li>Valid class "G" driver's license.</li></ul> PHYSICAL/MENTAL DEMANDS<ul><li>Extended periods of visual concentration required when working on a computer.</li><li>Intermittent and prolonged keyboarding.</li><li>May be required to stand for extended periods of time.</li></ul> WORKING CONDITIONS<ul><li>Work is subject to interruptions.</li><li>Work is subject to multiple and/or simultaneous deadlines and urgent requests.</li><li>Work is performed in outdoor environments as needed to support projects or corporate events.</li><li>Travel within the Niagara Region.</li><li>May be required to work outside regular business hours.</li></ul> SUPERVISORY ACCOUNTABILITY<ul><li>N/A</li></ul> BENEFITS<ul><li>Participation in our comprehensive benefit program, including employer-paid Health/Dental and Life Insurance</li><li>Immediate opportunity to participate in the OMERS defined pension plan</li><li>Tuition Assistance Program</li><li>Onsite fitness facilities</li><li>Some assignments may qualify for remote working arrangements subject to the Niagara Regional Police Service’s Hybrid Work Program. </li></ul> OTHER CONDITIONSTo be successful, candidates must be able to meet the following requirements:<ul><li>Must be flexible to work in a variety of units at all NRPS locations across the Niagara Region</li><li>Minimum 18 years of age</li><li>Canadian citizen or permanent residency</li><li>Successful completion of a Criminal Records Check including police checks with local, provincial and out-of-country law enforcement agencies </li><li>Valid class “G” driver’s license and acceptable 5-year driver’s abstract</li><li>Satisfactory professional references</li></ul> HOW TO APPLYInterested applicants are invited to submit a resume and cover letter through the NRPS job application portal. Applications that are emailed, mailed or hand delivered will not be accepted.Please note that the Niagara Regional Police Service does not use artificial intelligence or automated decision-making tools in our recruitment processes. All applications are reviewed directly by our Talent Acquisition team.We thank all applicants in advance for their interest. Only those candidates selected to proceed in the recruitment process will be contacted. CLOSING STATEMENTThe NRPS acknowledges the importance of the authority entrusted to its members by the community and the critical role of preserving public trust in policing. Our goal is to provide high-quality policing services characterized by integrity, diligence, and sensitivity to the community we are entrusted to serve. We are dedicated to reflecting the community we serve as it undergoes evolution and diversification. The Niagara Regional Police Service will provide accommodations for a disability in employment activities in accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act. Please contact us at (905) 688-4111 Ext. 102-5129 or careers@niagarapolice.ca should you require an accommodation to participate fully and equally during the recruitment and selection process.

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