Role summary

Fitness Avenue is hiring a hands-on Shopify eCommerce Manager to run day-to-day ownership of our Shopify Plusstore (excluding paid media execution). This role owns onsite merchandising, product and collection page quality, CRO/testing cadence, promo implementation QA, platform hygiene, and weekly executive reporting.

What success looks like

• Conversion rate and shopping experience improve through disciplined merchandising and CRO.
• Product pages and collection pages are consistently high quality and launched on time.
• Promos run correctly (discount logic, exclusions, cart/checkout totals) with zero avoidable issues.
• Storefront issues are detected early and resolved fast (before they cost money).
• A steady pipeline of measurable storefront improvements ships every week.
• Weekly reporting is consistent: numbers + risks + decisions needed only.

Responsibilities

Storefront performance (merchandising + CRO)

• Improve conversion through onsite merchandising: navigation, collections, filters, sorting rules, featured products, internal linking, badges/labels, and onsite discovery.
• Run a steady CRO program: maintain a prioritized backlog, launch tests, measure outcomes, ship winners, and document results.
• Diagnose funnel performance (PDP → ATC → checkout start → purchase) and ship fixes.

Product pages + collection pages

• Maintain PDPs to a consistent standard (accurate specs, media completeness, clear structure, trust/clarity blocks, compatibility notes where relevant).
• Build and maintain collection pages (sorting rules, featured products, filters, internal links, conversion-focused layout).
• Maintain a listing quality system for priority SKUs (top-selling / highest-profit items first).

Promo execution (implementation + QA)

• Implement promos based on approved promo briefs (dates, mechanics, exclusions, messaging).
• QA promos end-to-end: included/excluded SKUs, stacking behavior, cart totals, checkout totals, messaging accuracy.
• Maintain a rollback plan and monitor performance during launch windows.

Shopify Plus platform ownership (governance + change control)

• Own theme/app change control: QA discipline, rollback readiness, and a change log (what changed, when, why, impact).
• Monitor and resolve storefront issues (app conflicts, speed issues, tracking breaks, checkout friction).

Store development (apps, UI improvements, automation)

• Maintain a running pipeline of high-impact storefront improvements (UI/UX, onsite tools, automation) with clear prioritization.
• Research, evaluate, and recommend apps/platform enhancements using a simple business case: problem → options → cost → expected impact → risk → rollout plan.
• Implement with strict change control: staging/QA checklist, rollback plan, and post-launch measurement.

Reporting

• Produce a weekly one-page executive report: numbers + risks + decisions needed only (no storytelling).
• Report on core KPIs (CVR, revenue/session, AOV, funnel steps, top collections performance) and what shipped that week.

Cross-functional coordination

• Work closely with Digital Marketing, Content, and Operations to keep launches, merchandising, and onsite messaging aligned.
• Paid media strategy/execution is handled by marketing; this role owns onsite Shopify performance and implementation quality.

Requirements

• 3+ years hands-on Shopify management with Shopify Plus experience.
• Experience managing a Shopify store at $500k+/month+ revenue and 500+ SKUs (we are larger).
• Proven CRO/optimization experience with measurable outcomes.
• Strong merchandising capability (collections/navigation/filters/discovery).
• Strong process discipline: QA checklists, change control, rollback thinking, documentation.
• Able to operate independently with minimal supervision.

Preferred

• Experience selling a mix of small items + large/heavy items (shipping complexity).
• Strong interest in fitness.
• Post-secondary education preferred or equivalent proven experience.

Application requirements (required)

• Loom video (3–5 minutes) — NDA-safe: walk through a public storefront you worked on (no admin screens). Explain what you owned, what you improved, and results in ranges. Do not include confidential dashboards/internal data/customer data.
• One-page first 30-day plan: what you would audit first and what you would ship in weeks 1–4.
• Resume.

Job Types: Full-time, Permanent

Pay: $70,000.00-$95,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site parking
• Store discount
• Vision care

Ability to commute/relocate:

• North York, ON M3J 2C6: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Describe the largest Shopify store you directly managed (monthly revenue, SKU count & what you were personally accountable for)
• List 2–3 changes you personally shipped that improved store performance.

Include baseline → result (percent or range is fine).

• Paste your Loom link (3–5 min). Confirm it is NDA-safe (no admin screens, dashboards, customer data, or confidential info)
• What does fitness look like in your weekly life?

(Training/sport/coaching/etc. Short answer.)

• Why are you applying to Fitness Avenue?
• Desired salary range (CAD) and earliest start date?
• Describe your triage sequence when conversion rate drops sharply overnight.

Experience:

• Shopify Plus: 3 years (required)
• Ecommerce: 3 years (required)
• GA4: 2 years (required)

Work Location: In person