[Remote] Audience Strategy Lead - Business Messaging/Business AI

March 9, 2026

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Note: The job is a remote job and is open to candidates in USA. Meta builds technologies that help people connect, find communities, and grow businesses. The BMM Audience Strategy Lead drives the development of strategic plans and actionable insights for enterprise audiences, collaborating with product, sales, and marketing teams to enhance engagement and growth.

Responsibilities

Build trusted, collaborative relationships with sales stakeholders, partner marketing teams, and cross-functional support teams to align global cross-functional teams with a common strategy and goals
Influence product, sales, and marketing delivery, using analytical findings and critical data points to deliver recommendations, encouraging experimentation and the adoption of new ideas and approaches
Analyze and synthesize quantitative and qualitative data, including company financial trends, product data, marketing campaigns, and survey results in order to build a comprehensive understanding of target audiences
Leverage experience with marketing technology implications, data/signal limitations, and measurement strategies to inform strategic approaches and opportunity addressability
Source sales and marketing team feedback to understand client needs and identify global strategic opportunities
Evaluate measurement methodologies and champion best practices
Define concrete, material goals across multiple marketing channels that can be rolled into topline marketing goals
Utilize data analytics to gain insights into enterprise markets, identifying trends, challenges, and opportunities to enhance engagement and growth and translate complex data insights into actionable audience strategies with clear growth hypotheses
Partner with technical teams (marketing technology, business engineering, product) to prioritize solutions aligned with revenue generation
Assess quarterly results, synthesize learnings, and iterate on the strategic plan to maximize impact
Align all relevant stakeholders on roadmap status and progress to goal while ensuring marketing deliverables for small business and mid-market sales are delivered on time and predictably
Measure and analyze existing marketing strategy performance, identifying optimization and improvement opportunities

Skills

12+ years of experience in strategic planning, growth, product marketing, marketing analytics or a similar role
Understanding of Meta product development, roadmapping and GTM practices
Experience managing and leading cross-functional virtual teams
Understanding of scaled marketing channels (eg paid search, social media, in product, email)
Experience defining measurable revenue, product adoption, and/or service targets
Proven track record of developing and executing successful data-informed strategies that drive measurable business growth
Experience bridging the gap between technical and non-technical teams
Experience as a 'connector' across teams to drive results, including strategic alignment and execution against stated key performance indicators
Experience in problem-solving and communicating about issues with executive-level audiences
Experience in conveying complex information clearly and persuasively to a variety of audiences
Demonstrated knowledge of and experience with enterprise (non-advertiser) clients, from medium-sized businesses to large & global clients with complex global businesses, and key buyer personas
Understanding, engaging, and influencing the multiple touchpoints a client has across Product, Sales, Marketing, and the ecosystem of third party partners is a must
Proven collaboration skills
Understanding of cross-channel scaled marketing strategies, measurement methodologies, and technical execution

Benefits

Bonus
Equity
Benefits

Company Overview

Meta's mission is to build the future of human connection and the technology that makes it possible. It was founded in 2004, and is headquartered in Menlo Park, CA, US, with a workforce of 10001+ employees. Its website is https://www.metacareers.com/.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...