<p><strong>Department:</strong> Sales</p><p><strong>Employment Type:</strong> Full-Time, Hourly (Non-Exempt)</p><p><strong>Reports To:</strong> State Sales Manager or Regional Sales Manager, depending on market structure.</p><p><strong>Market: </strong>Fort Lauderdale</p><p><br></p><p><strong><u>Company Overview</u></strong></p><p><br></p><p>Delta Beverages is redefining the infused beverage space with fast-acting, premium THC-infused drinks crafted for modern consumers who value intentional, stigma-free experiences. Since 2020, we have grown from an emerging challenger brand into a category-shaping company known for disciplined execution, strong retail partnerships, and bold innovation.</p><p><br></p><p>We are building the next era of infused beverages - one rooted in quality, credibility, and consistent in-market excellence. As our footprint expands across key markets, we are investing in high-performance field leaders who understand that distribution, visibility, and velocity drive real growth.</p><p><br></p><p>If you thrive in the field, take pride in building relationships that convert to sales, and understand that great brands win at the shelf - this is your opportunity to build a market from the ground up and directly influence revenue growth.</p><p><br></p><p><strong><u>Position Summary</u></strong></p><p><br></p><p>The Field Guide role is a field-based sales role responsible for driving measurable revenue growth, expanding distribution, strengthening retail partnerships, and ensuring best-in-class market execution within an assigned territory.</p><p><br></p><p>This role operates with a disciplined <strong>70% Sales & Market Execution / 30% Consumer Engagement & Activation</strong> allocation.</p><p><br></p><p>The Field Guide manages a dynamic account universe including new business targets, active growth accounts, and at-risk accounts requiring recovery. The position serves as the frontline extension of sales leadership and plays a critical role in distribution expansion, merchandising standards, promotional execution, and sampling conversion.</p><p><br></p><p>Success in this role is defined by measurable sales growth, distribution gains, account retention, and consistent in-store execution standards.</p><p><br></p><p><strong><u>Core Responsibilities</u></strong></p><p><br></p><p><strong>1. Sales & Account Management (70%)</strong></p><p><br></p><p><strong>New Account Development</strong></p><ul><li>Identify, prospect, and secure new on-premise and off-premise beverage accounts.</li><li>Deliver professional sales presentations that communicate brand value, commercial opportunity, and growth potential.</li><li>Support account onboarding, initial orders, and launch execution.</li><li>Partner with distributor representatives to ensure successful placement and activation.</li></ul><p><br></p><p><strong>Active Account Growth</strong></p><ul><li>Maintain consistent in-market presence within assigned territory.</li><li>Drive distribution expansion, SKU penetration, and incremental placements.</li><li>Increase reorder frequency through proactive relationship management.</li><li>Execute promotional programming and seasonal initiatives to maximize sell-through.</li><li>Build strong working relationships with store managers, beverage buyers, and key stakeholders.</li></ul><p><br></p><p><strong>At-Risk Account Recovery</strong></p><ul><li>Identify accounts with declining performance or reduced engagement.</li><li>Analyze root causes impacting sell-through or visibility.</li><li>Implement corrective action plans including merchandising improvements, promotional resets, and re-engagement strategies.</li><li>Collaborate with distributor partners to restore sales momentum.</li></ul><p><br></p><p><strong>2. Marketing Execution & Retail Activation (Included Within 70%)</strong></p><p><br></p><p><strong>Merchandising & Display Standards</strong></p><ul><li>Ensure optimal product placement aligned with Delta merchandising standards.</li><li>Maintain shelf integrity including facings, rotation, pricing accuracy, and stock levels.</li><li>Build, monitor, and refresh secondary placements such as endcaps, floor displays, and cold box features.</li><li>Conduct regular in-store audits to confirm availability and competitive positioning.</li></ul><p><br></p><p><strong>Point-of-Sale (POS) & Signage</strong></p><ul><li>Install and maintain approved POS materials and signage.</li><li>Ensure brand standards and visual guidelines are consistently upheld.</li><li>Identify and correct execution gaps in display compliance.</li></ul><p><br></p><p><strong>Retail Promotions</strong></p><ul><li>Execute in-store promotions aligned with strategic sales initiatives.</li><li>Support key selling periods and promotional campaigns.</li><li>Ensure promotional displays align with pricing strategy and distribution goals.</li></ul><p><br></p><p><strong>3. Consumer Engagement & Brand Representation (30%)</strong></p><p><br></p><p><strong>Tastings & Sampling</strong></p><ul><li>Coordinate and execute in-store tastings, demos, and sampling events.</li><li>Educate consumers on product attributes, brand positioning, and differentiators.</li><li>Drive immediate sales conversion during activations.</li><li>Capture structured consumer feedback and report measurable results.</li></ul><p><br></p><p><strong>Brand Stewardship</strong></p><ul><li>Represent Delta professionally in all retail and on-premise environments.</li><li>Maintain comprehensive knowledge of the product portfolio, regulatory environment, and competitive landscape.</li><li>Build positive relationships with retail staff and distributor teams.</li></ul><p><br></p><p><strong>Performance Management & Reporting</strong></p><ul><li>Track territory performance including distribution gains, revenue growth, and account retention.</li><li>Maintain accurate CRM records of account visits, orders, and follow-ups.</li><li>Provide structured market intelligence and competitive insights to leadership.</li><li>Report activation results and sampling conversion metrics.</li></ul><p><br></p><p><strong>Key Performance Indicators (KPIs)</strong></p><ul><li>New account acquisition</li><li>Revenue growth within assigned territory</li><li>Distribution expansion and SKU penetration</li><li>Active account retention and at-risk account recovery</li><li>Merchandising and display execution compliance</li><li>Promotional performance and sampling conversion</li></ul><p><br></p><p><strong>Qualifications</strong></p><ul><li>3+ years of beverage, CPG, alcohol beverage, or THC-infused product sales experience preferred</li><li>Proven track record of achieving territory-level sales targets</li><li>Experience working with distributors and retail buyers strongly preferred</li><li>Strong negotiation, communication, and relationship-building skills</li><li>Knowledge of merchandising principles and retail execution standards</li><li>Proficiency in CRM systems and reporting tools</li><li>Self-motivated with ability to independently manage a territory</li><li>Valid driver’s license and reliable transportation</li><li>Ability to lift product and marketing materials up to 50lbs - as needed</li></ul><p><br></p><p><strong>Preferred:</strong></p><ul><li>Bachelor’s degree in Business, Marketing, or related field</li><li>Experience in THC, cannabis, or alcohol beverage industry</li></ul><p><br></p><p><strong>What Success Looks Like</strong></p><p>Success in this role is defined by measurable revenue growth, increased distribution, strong retail partnerships, high merchandising compliance, and disciplined sales execution across the assigned territory.</p><p><br></p><p>The Field Guide delivers commercial impact while maintaining elevated brand standards and effective consumer engagement.</p><p><br></p><p><strong>Benefits & Rewards</strong></p><p>(This is an hourly role. Eligibility for benefits is based on full-time employment status and applicable company policies.)</p><ul><li>Paid Time Off – Eligible full-time team members may receive up to 80 hours of annual PTO</li><li>Health & Wellness – Eligible employees may receive a company contribution toward medical coverage; optional dental, vision, and supplemental plans may be available</li><li>Travel & Expenses – Business-related travel and approved expenses reimbursed per company policy</li><li>Perks & Experiences – Employee discounts and access to select industry events</li><li>Growth & Opportunity – Advancement opportunities within a fast-growing national brand</li></ul><p></p>