Area Manager, Travel Retail

February 27, 2026

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Description

The Area Manager leads complex, high‑value partner relationships and drives strategic growth across a defined portfolio. Operating with strong autonomy, this role manages negotiations, business development, planning, and financial performance. Additionally, the Area Manager optimizes product assortment, pricing, and space within travel‑retail environments to ensure profitability, operational excellence, and a premium brand experience.

Why You Belong Here
At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.

We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.

Your Impact
ACCOUNT MANAGEMENT: Be the key point of contact with the partner
•    Maintain a cadence of formal meetings with partners
•    Maintain ongoing dialogues on the 4 areas of business: Retail sales performance, shipments, planning/inventory management and new business development.
•    Develop and own the communication plan for each partner and ensure alignment in the execution with Store Operations & Commercial Sr Analyst accordingly
•    Facilitate partner on-boarding in the US and in region

RETAIL SALES (Sell-out): Achieve Retail Sales Goals
•    Joint ownership of retail sales goals with the Store Operations team
•    Partner with the Store Operations team to continually drive & enhance the retail fundamentals.
•    Support coordination of floor sets (inventory, execution, new product launches) and strategic initiatives to ensure implementation
•    Maintain ongoing dialogue with partners on retail sales performance and quality of execution
•    Execute the Semi Annual Sale (SAS) strategy for product exits and execute Mid Season Sale (MSS) where required; Manage the related mark-down process in partnership with Finance
•    Manage the annual, recommended price-list updates

REVENUE / SHIPMENTS (sell-in): Achieve shipment goals
•    Sell-in seasonal product strategies to partners
•    Communicate floorset cascade to partners
•    Secure partner orders per the operations calendar
•    Provide necessary inputs to partner meetings

PLANNING: Manage the Partner Inventory (Planning & Allocation)
•    Work with Partners to align on retail sales and shipped sales forecasts for future buy periods to result in the appropriate demand quantity by category for those partners
•    locations (Partner OTB) and complete/update the Partner OTB tool.
•    Accountable for Always In Stock Program (AISP) % and Weeks on Supply (WOS)
•    Partner with Planner to provide all necessary inputs to merchandise plans for relevant partners in alignment with established deadlines:
•    SKU level product and inventory plans across categories
•    Identify product opportunities and recommend adjustment of shipment receipts and flow based on sales performance.
•    Prepare key inventory and sales reports to support Merchandise Planning Committee meeting (MPC) and other management meetings.

New Business Development: Grow & Maintain the Store and Non-Store base
•    Negotiate commercial terms and ensure proper execution/alignment with management, legal, & finance teams (term sheets, new store profitability)
•    Build and maintain strong relationships with key stakeholders including partners, airport authorities/landlord at executive leadership
•    Unlock new stores & counters using rules of engagement and right of first refusal principles, while understanding competitive environment
•    Lead the coordination of activities to successfully open new locations on time & to budget in alignment with the SOP
•    Ensure timely and accurate updates of the Site Summary Form (SSF), Contract, and New Customer Form (Form G) for all proposed locations

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